Abbott Wool's Market Segment Resource Locator

As of July 2000, the U.S. Census projects 32.478 million Hispanics in the U.S.,
11.8% of the population, and 65% are native-born, U.S citizens.
In 2010, there will be about 44 million, or 14.6% of population.

By the year 2100, Hispanic population is projected at 190.33 million,
33.3% of the total U.S. population, 91% native-born.

Browse the Ethnic Marketing shelves of the
AMIC Bookstore

Advertising Agencies

Accentmarketing

Hispanic agency - Miami

Acento Advertising
- Hispanic agency - Los Angeles
Axiss Advertising & Design
- "Alternative" / Hispanic agency
La Agencia de Orci & Asociados

Full service Hispanic agency

Al Punto

Hispanic agency - Santa Ana, CA

Arbol Media
- Internet marketing to Hispanics
Arvizu

Hispanic agency - Phoenix

Creative Civilization

Hispanic agency - San Antonio, TX

Crespo Manzano

Hispanic agency - Boston

La Cresta Advertising lacrest@c2i2.com

Consulting and media placement - Sierra Vista, AZ

del Rivero - Messianu

Hispanic Agency - Miami

Dieste Advertising

Dallas based, with regional offices

Diverse Marketing and Advertising diversemkt@earthlink.net

Bi-lingual PR, Event planning and Advertising

E2 Advertising

"Evolutionary" Hispanic / multicultural Agency -Los Angeles

Ethniche Marketing and Communications

Full service multicultural marketing agency

Eve-Lyn & Associates, Inc. janet-evelyn@msn.com

Full service advertising agency

Hispanic, African American, Caribbean

Garza Communcations

Hispanic agency - Dallas

IAC Advertising Group

Hispanic agency - Miami

Latino Media Source latmedia@sprintmail.com

Hispanic agency - New Rochelle, NY

López Negrete Communications, Inc

Hispanic agency - Houston

Muse Cordero Chen

Hispanic and Multicultural agency - Los Angeles

Perspectiva

Hispanic agency - Dallas

Premier Maldonado

Advertising Agency serving US Hispanic and Latin America

San José & Associates sjadv@ibm.net

Hispanic agency - Chicago

Bromley Communications
- Hispanic Agency, San Antonio, TX
Valdés Zacky & Associates

Hispanic agency - Los Angeles

Vanguard Communications - New York and Milltown, NJ

Full service marketing communications, specialized in multi-cultural marketing programs: Public relations and editorial tracking

ZGS Communications

Hispanic agency and marketing services- Washington, DC

Research Services

ARBitron Research

Syndicated Radio Audience Reports

Arbitron shares in major markets

Cultural Access Group

Market Research and Strategic Consulting

En Total

Free download of media-mix reach and frequency calculator program

From Hispanic Broadcasting Corporation, People en Español and Katz Hispanic Media

Jorge del Pinal delpinal@ix.netcom.com

Demographic consultant, San Francisco, CA

Former chief, Ethnic Statistics, U.S. Census

Hispanic-American Marketing Research Corporation, Alexandria Bay, NY HAMARC@aol.com

Hispanic & Asian Marketing Communications Research

Hispanic agency - Belmont, CA

Hispanic Market Connections

"A Bilingual/Bicultural Marketing, Research, and Consulting firm"

Media Monitors, Inc.

Spanish radio advertising tracking
Copies of competitors' commercials

Rincon & Associates

Quantitative and Qualitative
Ethnic, emphasizing Hispanic

Roslow Research Group, Inc.,RoslowGrp@aol.com, Port Washington, NY

Research sample "Spanish vs English Advertising Effectiveness"

The Hispanic Study, Simmons Market Research Bureau, Inc simmonsres@aol.com

Syndicated Media and Product Usage Study
Over 10,000 Sample

Larry Shinagawa pippindem@aol.com

Multi-ethnic and Asian-American Research

SRDS Hispanic Media & Market Source

Standard Rates and Data does the Hispanic market: Media, agencies, services; http://www.radioymusica.com/Arbitron/index.html

Radio y Musica

Hispanic Radio business news

Arbitron shares in major markets

Strategy Research Corp

Custom research

Media audience

Market data

TNS Market Development

Custom research

Target Source^TM TRGTSource@aol.com

"Annual comprehensive multicultural marketing resource directory"

USAData, Inc.

Local market datasource

58 markets or combined total

Product usage and media data by race and Hispanic Origin

Yankelovich Hispanic Monitor

Syndicated Hispanic attitudes and lifestyle study

Marketing Services

Abbott Wool Media / Market

Media analysis and management
Agency Review/Agency Search

Borderland Translations teresam@inetworld.net

English to Spanish Translations
Scripts, presentations, collateral materials

Cardenas/Fernandez

Hispanic Events Marketing

The Hispanic Call Center

Bilingual telemarketing services

Hooven Consulting

Financial and small business marketing
Link to Hispanic data page
Public Relations for minority business

Quadrant II Media jm_dejesus@lycos.com
- Public Relations
- Media Relations
Spectrum Multi Language Communications

Translations
Typography

Dr. Siva K. Balasubramanian siva@siu.edu

Multi-ethnic Marketing Analysis
Co-author, "Ethnicity and Shopping Behavior," Journal of Shopping Center Research, Fall 1994: Sample of the study results

Uno.cc
- Domain registration services en Español
  - servcie of Hispanic Broadcasting System

Media

Select Medium:
Direct Mail	Internet
Magazines & Newspapers
Out-of-Home	Radio
TV	Videotape

DIRECT MAIL

ADVO

Largest U.S. direct mail company

Multiple Hispanic targets

Con Estilo Latino

Spanish Language Catalogue

JSA en Español

Hogarama

La Bolsita

Direct Mail

LatinPak

Direct Mail / Door Hangers / FSIs

Madison Español

Multi target direct marketing

MAGAZINES / NEWSPAPERS

America Latina Magazine

Latino Social and Business Issues

American Minorities Media

Representatives of National Association of Hispanic Publications
100+ Newspapers

Americas

OAS's Scholarly magazine of Latin America and the Caribbean

Automundo

Automotive news

BPG Business Publishing Group

Various Spanish language trade publications

Casa & Estilo

Spanish home and fashion magazine

CASS Communications, Inc

Representing 250 African American and Hispanic Publications

Coloquio

Baltimore / Washington, DC area magazine
Revista Cultural Hispana

Diario Las Americas

Daily Newspaper: Miami, FL

Dos Mundos

Bilingual Newspaper: Kansas City, KS

Editorial Televisa

Publishers of:

Exito Online
- Miami entertainment guide
Frontera Magazine

"The national music and culture magazine"

Generation Ñ

Miami, FL Hispanic coolness magazine

Hawaii Hispanic News

For Hawaii's 100,000 Hispanics

Herencia del Norte

Quarterly covering culture and history of New Mexico's Hispanics

HISPANIC

"The Magazine For and About Hispanics"

Hispanic Business® Magazine, Santa Barbara, CA

"...research-based reports on Hispanic entrepreneurs, markets and media."

Hispanic Network Magazine

Employment advertising

Hispanic Market Weekly

Weekly fax newletter
"The industry Bible": View sample Hispanic media and research articles published in H M W

El Heraldo de Broward
- Bilingual Newspaper of Broward Co, FL

Bilingual newsweekly of Oregon and Southwest Washington

Hoy
- New York daily
Latina Magazine

Bilingual beauty. lifestyles and issues for the modern Latina

Latina Style
- Women's magazine
Latina Bride Magazine

Bridal and Quinceañera coverage: West Coast

Latingirl Magazine
- for Hispanic teens
Latinos Magazine

Latino Culture and Issues

MCI Lifestyles Magazine (Spanish) 103763.2171@compuserve.com
Minority Business Entrepreneur Magazine

For minority business entrepreneurs

Moderna

". . . reaches out and speaks to . . . Latinas who are moving up the career ladder,

El Nuevo Herald

Spanish Edition of the Miami Herald

OceanDrive Magazine

"South Beach and Beyond"

La Opinion
- Los Angeles daily
La Opinion de San Antonio

Weekly Newspaper: San Antonio, TX

PC World en Español

PC World in Spanish

La Prensa de San Antonio

Bi-lingual Newspaper

La Prensa San Diego
- San Diego bilingual weekly
Páginas Amarillas
- Hispanic Yellow Pages of Utah
QVO Magazine

The Latino movement and current issues

La Raza

Weekly Newspaper: Chicago, IL

Readers' Digest-Selecciones
- U.S. and other Spanish versions
Retila Magazine

Rock en Español

Saludos Hispanos Magazine

Bilingual publication for H.S. and college students

Texas Hispanic Business Journal

"The Link Between Corporate America and Hispanic Business in Texas"

Urban Magazine

Latino social and entertainment news

Vista

"General interest magazine written in dual-language format for bi-lingual Hispanic Americans: primarily distributed via General Market newspapers in high-density Hispanic areas"

AD-SUPPORTED INTERNET ENTERTAINMENT, PORTALS, E-COMMERCE

Blue Pearl Entertainment

Hispanic Entertainment : "Virtual Bar;" Latin Music

Just for fun.

Conectadas.com
- "New Latina's" portal
CiudadFutura.com
Entertainment en Español
Consejero.com
- Business and financial site
Divina.com
- Women's portal
eHola.com
- Spanish language portal
El Sitio.com
Hispanic portal
eRitmo.com

Latin music

Español.com

Portal / e-commerce site

EVIVA.com
- "Power for the aspiring Latina"
Fúxito.com

Soccer lifestyle

In Motion Magazine

Multicultural Online magazine

"promotes grassroots organizing and art for social change

among communities of color and working people"

InternetMercado.com

e-commerce

Jugamos.com

Games

HispanicAd.com

Hispanic Marketing and Advertising news

HispanicVista.com
- Portal site
LatinoLink

Latino News and Info
Ad supported web site

Latin Music On-Line

Ad-supported Latin Music news and reviews Website

Latin Red

On-line community en Español

loquesea.com
- "Live espanglish"
Oyeme!

Latino Portal / Search Engine

Parlo.com

Language learning

QuePasa!com

Latin America / U.S. portal in English and Spanish

SportsYA.com

Sports portal

Star Media

Latin American Portal

Superfamilia.com
Community site
T1msn.com

Microsoft network en Español

Terra.com
Spanish language portal

UnoDosTres.com

Community site

Viaje.com
- Travel planning
Yahoo en Español

The classic, Yahoo, in Spanish

Yupi.com

Latin America / U.S. portal en Español

ZonaFinanciera.com

Finance and Shopping in Spanish and English

OUT-OF-HOME

U.S. largest outdoor company

RADIO

Caballero Spanish Media

Radio Station Sales Representatives: 140 Stations; 64 Markets

Hispanic Broadcasting Corparation (Heftel)

Radio Stations ownership group

Hispanic Radio Network

". . .one of the largest producers and syndicators of Spanish Language

educational radio programs in the world. . . focus on education, health,

science, technology, the environment and social justice. "

Katz Hispanic Media

Radio Station Sales Representatives: 55 Stations; 33 Markets

KALI-AM

Los Angeles

KCXL - The Michael "G" Program

Sundays: Kansas City, KS

KHRR-FM, 101.7

Tucson, AZ
McAllen, TX
KQQK-FM 106.5: Houston, TX

KLAX-FM 97.9

Los Angeles, CA
Los Angeles, CA

KRVA am / fm

Dallas, TX
San Antonio, TX
San Francisco, CA
Los Angeles, CA
LaMusica.com: Spanish Broadcasting System's Popular Music site
Radio Station Representatives

Spanish Broadcasting Systems
- SBS station ownership group
Team El Dorado teamedgv@aol.com

Radio Station Sales Representatives: Houston / Dallas / Los Angeles

WAMR-FM 107.5

Miami, FL

WAQI-AM 710

Miami, FL

WCAA-FM 105.9

New York, NY

WBPS 890 AM MRT890@aol.com

Multicultural Radio Station: Boston, MA

WELH

Bilingual: Latin and Jazz: Providence, RI

WFID fm

San Juan, PR

WKDM-FM

Spanish / Multilingual

New York

WNWK-FM

Spanish / Multicultural

New York

WONQ-AM 1030

Orlando, FL

WPRD-AM 1440

Orlando, FL

WRTO-FM 98.3

Miami, FL

XLTN-FM 104.5
- San Diego, CA
XMOR-FM 98.9
- San Diego, CA
Z Spanish Network

Over 45 Spanish Radio stations
Chicago, San Francisco and small markets

TELEVISION

CNN en Español

CNN website in Spanish

Entravision
- TV Station ownership group
Galavision
- Largest U.S. Hispanic cable network
GEMS Television
- Cable Network
Sábado Gigante

Internationally broadcast variety program hosted by Don Francisco

Sí TV
English language Hispanic cable network
Univison.com
- Web portal from the Univison network
Univision Television Network

The larger US Spanish Language Network

ZGS Communications

English language Hispanic programs

KBLR, Channel 39 scgent@juno.com

Las Vegas, NV Telemundo Affiliate

KBNT, Channel 19

San Diego, CA Univision Affiliate

KDRX TV, Channel 64

Phoenix, AZ Telemundo Affiliate

KHRR Cable Channel 10

Nogales, AZ Telemundo Affiliate

KGBS-TV, Channel 65

Austin, TX Telemundo Affiliate

KHRR-TV, Channel 40

Tucson, AZ Telemundo Affiliate
Las Vegas, NV Univision Affiliate

KINT-TV, Channel 26

El Paso, TX Univision Affiliate
Fresno, CA Telemundo Affiliate

KMEX-TV, Channel 34

Los Angeles Univision Affiliate

KNVO, Channel 48

McAllen, TX Univision Affiliate
Wichita-Hutchison KS Telemundo Affiliate

KTMD-TV, Channel 48

Houston, TX Telemundo Affiliate
Washington, DC Telemundo Affiliate

KVDA, Channel 60

San Antonio, TX Telemundo Affiliate

WNJU, Channel 47

New York, NY Telemundo Affiliate
Hartford, CT Telemundo Affiliate

WSNS-TV, Channel 44

Chicago, IL Telemundo Affiliate
Orlando, FL Telemundo Affiliate

XHAS, Channel 33

San Diego, CA Telemundo Affiliate

XHRIO, Channel 2

Brownsville / McAllen TX Telemundo Affiliate

VIDEOTAPE ADVERTISING

La Chica Fitness^TM

Bilingual Dance / Aerobics Videos
Incorporates Commercials, Endorsements, Product Integration, Couponing

Media Planning/Buying/SupportServices

Abbott Wool Media /Market

Media Planning and Buying
Media Research
Strategic planning
Staff training
View Hispanic media and research articles published in Hispanic Market Weekly

Amistad Media Group Mapes1@aol.com

Media Planning and Buying
Specialists in US Hispanic and Latin American Market

Gebbie Press, Inc.

All-in-One Media Lists, Including Hispanic
Paper or electronic formats

Spot Quotations and Data sqad@ix.netcom.com, Tarrytown, NY

Spanish TV and Radio Cost Guides Coming Soon

Telmar Information Services Corp., New York, NY

Media Guru, Media Forums
Hispanic Broadcast Reach and Frequency: Sample Working Screen of Telmar Hispanic Broadcast Planner

Government/Academic/Association/Etc.

The Advertising Research Foundation

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
The ARF's work is accomplished through 15 Councils, including The Ethnic Research Steering Committee

American Immigration Lawyers Association

Immigrant / Immigration Facts

Association of Hispanic Advertising Agencies

Chicano/Latino Net Home Page at UCLA

Extensive Research and Cultural Resource Links

UC Riverside Chicano-Latino Library

Gopher

Access to various Census Data
"EVALUATING THE PASSEL-WORD SPANISH SURNAME LIST:: Fascinating (if you like this stuff) analysis of the accuracy of
Miscellaneous information and resources
The University of Texas - Pan American Center for Applied Research in Education
Hispanic/Latino Sites, plus: African/African American; Asian/Asian American; Indigenous Peoples; Jewish; Miscellaneous Sites
"The Multicultural Publishing and Education Council (MPEC) is a national networking and support organization for independent publishers of multicultural books and materials."
Independent publishers of Hispanic print media

National Endowment for the Humanities

Current Exhibitions: Latin American

National Telecommunications & Information Administration

Analysis and Compilation of Minority-Owned Commercial Broadcast Stations

Panel Study of Income Dynamics

University of Michigan "longitudinal survey of a representative sample of US individuals and the families in which they reside. . .ongoing since 1968. "
Panel includes Hispanic supplemental sample: Reports in English, French, German and Spanish